{"id":34296,"date":"2026-01-30T08:47:37","date_gmt":"2026-01-30T08:47:37","guid":{"rendered":"https:\/\/1grid.co.za\/knowledge\/?post_type=ht_kb&#038;p=34296"},"modified":"2026-01-30T08:47:40","modified_gmt":"2026-01-30T08:47:40","slug":"what-is-a-301-redirect","status":"publish","type":"ht_kb","link":"https:\/\/1grid.co.za\/knowledge\/301-redirect-what-it-is-seo-impact-and-when-to-use-it\/","title":{"rendered":"301 Redirect: What It Is, SEO Impact and When to Use It"},"content":{"rendered":"\n<p>A&nbsp;<strong>301 redirect<\/strong>&nbsp;is a permanent instruction that tells browsers and search engines that a page has moved to a new location.&nbsp;<\/p>\n\n\n\n<p>When someone visits the old URL, they are automatically redirected to the new one without needing to take any action.&nbsp;<\/p>\n\n\n\n<p>In simple terms, a 301 redirect ensures visitors and search engines always land on the correct page, even after a URL changes.&nbsp;<\/p>\n\n\n\n<p>This guide will&nbsp;help you to clearly understand what a 301 redirect is, why it matters for<strong>&nbsp;<\/strong><a href=\"https:\/\/1grid.co.za\/knowledge\/seo-understanding-search-engine-optimization\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>SEO<\/strong><\/a>&nbsp;and user experience, and how to use it safely.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"600\" src=\"https:\/\/1grid.co.za\/knowledge\/wp-content\/uploads\/2026\/01\/1-grid-Images-for-KB-Articles-1000-x-600-px-39.png\" alt=\"301 Redirect\" class=\"wp-image-34297\"\/><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-ht-block-toc is-style-rounded htoc htoc--position-wide toc-list-style-plain\" data-htoc-state=\"expanded\"><span class=\"htoc__title\"><span class=\"ht_toc_title\">Table of Contents<\/span><span class=\"htoc__toggle\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\"><g fill=\"#444\"><path d=\"M15 7H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1z\"><\/path><path d=\"M15 1H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1zM15 13H1c-.6 0-1 .4-1 1s.4 1 1 1h14c.6 0 1-.4 1-1s-.4-1-1-1z\"><\/path><\/g><\/svg><\/span><\/span><div class=\"htoc__itemswrap\"><ul class=\"ht_toc_list\"><li class=\"\"><a href=\"#htoc-how-does-a-301-redirect-work\">How Does a 301 Redirect Work?&nbsp;<\/a><\/li><li class=\"\"><a href=\"#htoc-when-should-you-use-a-301-redirect\">When Should You Use a 301 Redirect?&nbsp;<\/a><\/li><li class=\"\"><a href=\"#htoc-why-are-301-redirects-important-for-seo\">Why Are 301 Redirects Important for SEO?&nbsp;<\/a><\/li><li class=\"\"><a href=\"#htoc-how-to-create-a-301-redirect\">How to Create a 301 Redirect&nbsp;<\/a><\/li><li class=\"\"><a href=\"#htoc-how-to-test-if-a-301-redirect-is-working\">How to Test if a 301 Redirect Is Working&nbsp;<\/a><\/li><li class=\"\"><a href=\"#htoc-common-redirect-issues-to-avoid\">Common Redirect Issues to Avoid&nbsp;<\/a><\/li><li class=\"\"><a href=\"#htoc-the-seo-impact-of-301-redirects\">The SEO Impact of 301 Redirects&nbsp;<\/a><\/li><li class=\"\"><a href=\"#htoc-our-scope-of-support\">Our&nbsp;Scope of Support&nbsp;<\/a><\/li><li class=\"\"><a href=\"#htoc-faqs\">FAQs&nbsp;&nbsp;<\/a><\/li><li class=\"\"><a href=\"#htoc-additional-resources\">Additional&nbsp;Resources&nbsp;<\/a><\/li><\/ul><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-how-does-a-301-redirect-work\"><strong>How Does a 301 Redirect Work?<\/strong>&nbsp;<\/h2>\n\n\n\n<p>When a server receives a request for an old URL, it responds with a&nbsp;<strong>301 status&nbsp;code<\/strong>, pointing to the new URL.&nbsp;<\/p>\n\n\n\n<p>This tells:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li id=\"htoc-browsers-to-load-the-new-page\">Browsers to load the new page\u00a0<\/li>\n\n\n\n<li id=\"htoc-search-engines-to-update-their-index\">Search engines to update their index\u00a0<\/li>\n\n\n\n<li id=\"htoc-seo-tools-to-transfer-ranking-signals\">SEO tools to transfer ranking signals\u00a0<\/li>\n<\/ul>\n\n\n\n<p>Because the redirect is permanent, search engines treat the new URL as the official replacement.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-when-should-you-use-a-301-redirect\"><strong>When Should You Use a 301 Redirect?<\/strong>&nbsp;<\/h2>\n\n\n\n<p>301 redirects are recommended whenever a page or website moves permanently.&nbsp;<\/p>\n\n\n\n<p><strong>Common Use Cases<\/strong>\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li id=\"htoc-changing-a-page-url-or-slug\">Changing a page URL or slug\u00a0<\/li>\n\n\n\n<li id=\"htoc-replacing-or-removing-old-content\">Replacing or removing old content\u00a0<\/li>\n\n\n\n<li id=\"htoc-migrating-to-a-new-domain\">Migrating to a new domain\u00a0<\/li>\n\n\n\n<li id=\"htoc-switching-from-http-to-https\">Switching from HTTP to HTTPS\u00a0<\/li>\n\n\n\n<li id=\"htoc-merging-multiple-pages-into-one\">Merging multiple pages into one\u00a0<\/li>\n\n\n\n<li id=\"htoc-fixing-broken-or-outdated-links\">Fixing broken or outdated links\u00a0<\/li>\n<\/ul>\n\n\n\n<p>Using a 301 redirect prevents visitors from landing on error pages and preserves SEO value.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-why-are-301-redirects-important-for-seo\"><strong>Why Are 301 Redirects Important for SEO?<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Without redirects, search engines may treat new URLs as entirely new pages.&nbsp;<\/p>\n\n\n\n<p><strong>How These Help<\/strong>\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li id=\"htoc-preserving-existing-search-rankings\">Preserving existing search rankings\u00a0<\/li>\n\n\n\n<li id=\"htoc-passing-most-link-equity-seo-value-to-the-new-page\">Passing most link equity (SEO value) to the new page\u00a0<\/li>\n\n\n\n<li id=\"htoc-preventing-404-not-found-errors\">Preventing \u201c<a href=\"https:\/\/1grid.co.za\/knowledge\/wordpress-how-to-fix-broken-menu-links-permalink\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>404 Not Found<\/strong><\/a>\u201d errors\u00a0<\/li>\n\n\n\n<li id=\"htoc-maintaining-trust-with-users-and-search-engines\">Maintaining trust with users and search engines\u00a0<\/li>\n<\/ul>\n\n\n\n<p>Incorrect or missing redirects can lead to traffic loss and reduced visibility.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-how-to-create-a-301-redirect\"><strong>How to Create a 301 Redirect<\/strong>&nbsp;<\/h2>\n\n\n\n<p>There are several ways to create a 301 redirect, depending on your setup.&nbsp;<\/p>\n\n\n\n<p><strong>Common Methods<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li id=\"htoc-wordpress-plugins-e-g-redirection\"><strong>WordPress\u00a0<\/strong><a href=\"https:\/\/1grid.co.za\/knowledge\/?s=plugins&amp;ht-kb-search=1&amp;lang=\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>plugins<\/strong><\/a>\u00a0(e.g.\u00a0Redirection)\u00a0<\/li>\n\n\n\n<li id=\"htoc-htaccess-file-apache-servers\"><a href=\"https:\/\/1grid.co.za\/knowledge\/?s=.htaccess&amp;ht-kb-search=1&amp;lang=\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>.htaccess<\/strong><\/a><strong>\u00a0file<\/strong>\u00a0(Apache servers)\u00a0<\/li>\n\n\n\n<li id=\"htoc-control-panel-tools-cpanel-or-plesk\"><strong>Control\u00a0Panel tools<\/strong>\u00a0(<a href=\"https:\/\/1grid.co.za\/knowledge\/?s=redirect+cpanel&amp;ht-kb-search=1&amp;lang=\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>cPane<\/strong><\/a><strong>l<\/strong>\u00a0or<strong>\u00a0<\/strong><a href=\"https:\/\/1grid.co.za\/knowledge\/?s=redirect+plesk&amp;ht-kb-search=1&amp;lang=\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Plesk<\/strong><\/a>)\u00a0<\/li>\n<\/ul>\n\n\n\n<p>For non-technical users, plugins or hosting control panels are usually the safest option.&nbsp;<\/p>\n\n\n\n<p><strong>TIP:<\/strong>&nbsp;Always<strong>&nbsp;<\/strong><a href=\"https:\/\/1grid.co.za\/knowledge\/?s=backup&amp;ht-kb-search=1&amp;lang=\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>back up your website<\/strong><\/a>&nbsp;before adding or editing redirects.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-how-to-test-if-a-301-redirect-is-working\"><strong>How to Test if a 301 Redirect Is Working<\/strong>&nbsp;<\/h2>\n\n\n\n<p>After creating a redirect, testing is essential.&nbsp;<\/p>\n\n\n\n<p><strong>Ways to Test<\/strong>\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li id=\"htoc-visit-the-old-url-in-your-browser\">Visit the old URL in your browser\u00a0<\/li>\n\n\n\n<li id=\"htoc-use-browser-developer-tools\">Use browser developer tools\u00a0<\/li>\n\n\n\n<li id=\"htoc-use-online-redirect-checker-tools\">Use online redirect checker tools\u00a0<\/li>\n\n\n\n<li id=\"htoc-check-google-search-console-coverage-reports\">Check\u00a0<a href=\"https:\/\/1grid.co.za\/knowledge\/linking-your-1-grid-website-to-google-search\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Google Search Console<\/strong><\/a><strong>\u00a0<\/strong>coverage reports\u00a0<\/li>\n<\/ul>\n\n\n\n<p>A successful redirect should:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li id=\"htoc-automatically-load-the-new-url\">Automatically load the new URL\u00a0<\/li>\n\n\n\n<li id=\"htoc-show-a-301-status-code-not-302-or-404\">Show a\u00a0<strong>301 status\u00a0code<\/strong>, not<strong>\u00a0<\/strong><a href=\"https:\/\/elementor.com\/blog\/http-302-error-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>302<\/strong><\/a>\u00a0or<strong>\u00a0<\/strong><a href=\"https:\/\/1grid.co.za\/knowledge\/wordpress-how-to-fix-broken-menu-links-permalink\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>404<\/strong><\/a>\u00a0<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-common-redirect-issues-to-avoid\"><strong>Common Redirect Issues to Avoid<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Incorrect redirect setups can harm&nbsp;<a href=\"https:\/\/1grid.co.za\/knowledge\/how-to-fix-my-slow-wordpress-website\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>performance<\/strong><\/a>&nbsp;and<strong>&nbsp;<\/strong><a href=\"https:\/\/1grid.co.za\/knowledge\/seo-understanding-search-engine-optimization\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>SEO<\/strong><\/a>.&nbsp;<\/p>\n\n\n\n<p><strong>Common Mistakes<\/strong>\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li id=\"htoc-redirect-chains-multiple-redirects-in-a-row\">Redirect chains (multiple redirects in a row)\u00a0<\/li>\n\n\n\n<li id=\"htoc-redirect-loops-pages-redirecting-back-to-themselves\">Redirect loops (pages redirecting back to themselves)\u00a0<\/li>\n\n\n\n<li id=\"htoc-using-302-temporary-instead-of-301-permanent\">Using 302 (temporary) instead of 301 (permanent)\u00a0<\/li>\n\n\n\n<li id=\"htoc-redirecting-all-pages-to-the-homepage\">Redirecting all pages to the homepage\u00a0<\/li>\n\n\n\n<li id=\"htoc-forgetting-to-update-internal-links\">Forgetting to update internal links\u00a0<\/li>\n<\/ul>\n\n\n\n<p>Keeping redirects clean and intentional improves both speed and SEO.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-the-seo-impact-of-301-redirects\"><strong>The SEO Impact of 301 Redirects<\/strong>&nbsp;<\/h2>\n\n\n\n<p>When implemented correctly:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li id=\"htoc-search-engines-transfer-most-ranking-signals\">Search engines transfer most ranking signals\u00a0<\/li>\n\n\n\n<li id=\"htoc-indexed-urls-update-over-time\">Indexed URLs update over time\u00a0<\/li>\n\n\n\n<li id=\"htoc-users-experience-seamless-navigation\">Users experience seamless navigation\u00a0<\/li>\n<\/ul>\n\n\n\n<p>However,&nbsp;excessive&nbsp;or poorly planned redirects may:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li id=\"htoc-slow-page-loading\"><a href=\"https:\/\/1grid.co.za\/knowledge\/how-to-fix-my-slow-wordpress-website\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Slow<\/strong><\/a><strong>\u00a0<\/strong>page loading\u00a0<\/li>\n\n\n\n<li id=\"htoc-confuse-crawlers\">Confuse crawlers\u00a0<\/li>\n\n\n\n<li id=\"htoc-reduce-crawl-efficiency\">Reduce crawl efficiency\u00a0<\/li>\n<\/ul>\n\n\n\n<p>Use redirects strategically and review them periodically.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-our-scope-of-support\"><strong>Our&nbsp;<\/strong><a href=\"https:\/\/1grid.co.za\/knowledge\/1-grid-scope-of-support\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Scope of Support<\/strong><\/a><strong><\/strong>&nbsp;<\/h2>\n\n\n\n<p>If\u00a0you\u2019re\u00a0stuck and need any\u00a0additional\u00a0guidance or support,\u00a0here\u2019s\u00a0an outline of what we can do and what is not within\u00a0our<strong>\u00a0<\/strong><a href=\"https:\/\/1grid.co.za\/knowledge\/1-grid-scope-of-support\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Scope of Support<\/strong><\/a>.\u00a0<\/p>\n\n\n\n<p><strong><\/strong><a href=\"https:\/\/1grid.co.za\/knowledge\/1-grid-scope-of-support\/#htoc-standard-support-included\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Included Support<\/strong><\/a><strong><\/strong>&nbsp;<\/p>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary><strong>What We Can Help With<\/strong><\/summary>\n<ul class=\"wp-block-list\">\n<li>General guidance on when to use 301 redirects\u00a0<\/li>\n\n\n\n<li>Hosting-level redirect setup (where supported)\u00a0<\/li>\n\n\n\n<li>DNS-related redirect advice\u00a0<\/li>\n\n\n\n<li>Troubleshooting basic redirect errors<\/li>\n<\/ul>\n<\/details>\n\n\n\n<p><strong><\/strong><a href=\"https:\/\/1grid.co.za\/knowledge\/1-grid-scope-of-support\/#htoc-11111\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Advanced Support (Paid Services)<\/strong><\/a><strong><\/strong>&nbsp;<\/p>\n\n\n\n<p>We may&nbsp;assist&nbsp;with some services that&nbsp;require&nbsp;advanced support.&nbsp;<\/p>\n\n\n\n<p><strong><\/strong><a href=\"https:\/\/1grid.co.za\/knowledge\/1-grid-scope-of-support\/#htoc-11111111\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Outside Our Scope<\/strong><\/a><strong><\/strong>&nbsp;<\/p>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary><strong>What We Cannot Do<\/strong><\/summary>\n<ul class=\"wp-block-list\">\n<li>Create or manage complex redirect strategies&nbsp;<\/li>\n\n\n\n<li id=\"htoc-optimise-seo-structures-or-content\">Optimise SEO structures or content&nbsp;<\/li>\n\n\n\n<li id=\"htoc-edit-custom-website-code-or-plugins\">Edit custom website code or plugins<\/li>\n<\/ul>\n<\/details>\n\n\n\n<p>For large-scale migrations or SEO restructuring, a web developer or<strong>&nbsp;<\/strong><a href=\"https:\/\/www.google.com\/search?q=seo+specialist&amp;sca_esv=2d4270db18fb807d&amp;rlz=1C1GCEA_enZA1070ZA1071&amp;sxsrf=AE3TifMTH4W4v6cR2llINMCoByJuvhQqjg%3A1765805017551&amp;ei=2QtAaZ2oIdi79u8PipvwsAo&amp;ved=0ahUKEwjd-MCm2L-RAxXYnf0HHYoNHKYQ4dUDCBE&amp;uact=5&amp;oq=seo+specialist&amp;gs_lp=Egxnd3Mtd2l6LXNlcnAiDnNlbyBzcGVjaWFsaXN0MgUQABiABDIFEAAYgAQyBRAAGIAEMgUQABiABDIFEAAYgAQyBRAAGIAEMgUQABiABDIFEAAYgAQyBRAAGIAEMgUQABiABEjnIFAAWMgdcAJ4AZABAJgBtAKgAaQjqgEGMi0xMS41uAEDyAEA-AEBmAISoAKzJMICEBAjGPAFGIAEGCcYyQIYigXCAgoQIxiABBgnGIoFwgILEAAYgAQYkQIYigXCAgsQABiABBixAxiDAcICERAAGIAEGLEDGIMBGIoFGI0GwgIOEAAYgAQYsQMYgwEYigXCAhAQLhiABBjRAxjHARgnGIoFwgIKEC4YgAQYQxiKBcICCxAuGIAEGLEDGIMBwgILEC4YgAQYsQMY5QTCAgUQLhiABMICCBAuGIAEGLEDwgIKEAAYgAQYQxiKBcICBRAhGKABwgIFECEYnwWYAwCSBwcyLjAuOS43oAeKdrIHBTItOS43uAeqJMIHCDAuMS4xMy40yAdwgAgA&amp;sclient=gws-wiz-serp\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>SEO specialist<\/strong><\/a>&nbsp;may be&nbsp;required.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-faqs\"><strong>FAQs<\/strong><strong>&nbsp;<\/strong>&nbsp;<\/h2>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary><strong>Q.\u00a0What\u2019s\u00a0the difference between a 301 and 302 redirect?\u00a0<\/strong><\/summary>\n<p id=\"htoc-q-what-s-the-difference-between-a-301-and-302-redirect-a-301-redirect-is-permanent-while-a-302-redirect-is-temporary-for-seo-301-is-usually-recommended\">A 301 redirect is permanent, while a 302 redirect is temporary. For SEO, 301 is usually recommended.\u00a0<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary><strong>Q. Do 301 redirects affect SEO rankings?\u00a0<\/strong><\/summary>\n<p id=\"htoc-q-do-301-redirects-affect-seo-rankings-when-done-correctly-they-help-preserve-rankings-rather-than-harm-them\">When done correctly, they help preserve rankings rather than harm them.\u00a0<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary><strong>Q. How long should I keep a 301 redirect?\u00a0<\/strong><\/summary>\n<p id=\"htoc-q-how-long-should-i-keep-a-301-redirect-permanent-redirects-should-remain-in-place-indefinitely-or-until-search-engines-fully-adopt-the-new-url\">Permanent redirects should remain in place indefinitely or until search engines fully adopt the new URL.\u00a0<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary><strong>Q. Can too many redirects slow my site down?\u00a0<\/strong><\/summary>\n<p id=\"htoc-q-can-too-many-redirects-slow-my-site-down-yes-redirect-chains-and-unnecessary-redirects-can-impact-performance\">Yes, redirect chains and unnecessary redirects can\u00a0impact\u00a0performance.\u00a0<\/p>\n<\/details>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-additional-resources\"><strong>Additional&nbsp;Resources<\/strong>&nbsp;<\/h2>\n\n\n\n<p><a href=\"https:\/\/1grid.co.za\/knowledge\/?s=DNS&amp;ht-kb-search=1&amp;lang=\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Understanding DNS Records and How to Check These<\/strong><\/a>&nbsp;<br><a href=\"https:\/\/1grid.co.za\/knowledge\/?s=secure+wordpress&amp;ht-kb-search=1&amp;lang=\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>How to Secure Your WordPress Website<\/strong><\/a>&nbsp;<br><a href=\"https:\/\/1grid.co.za\/knowledge\/wordpress-how-to-fix-broken-menu-links-permalink\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>WordPress: How to Fix Broken Menu Links (Permalinks)<\/strong><\/a>&nbsp;<br><a href=\"https:\/\/1grid.co.za\/knowledge\/how-to-fix-my-slow-wordpress-website\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>How to Fix My Slow WordPress Website<\/strong><\/a><strong><\/strong>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"htoc-need-additional-support\"><strong>Need Additional Support?<\/strong>&nbsp;<\/h2>\n\n\n\n<p><strong>We&#8217;re&nbsp;Here to&nbsp;<\/strong><a href=\"https:\/\/1grid.co.za\/knowledge\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Help<\/strong><\/a><strong>:<\/strong>&nbsp;<\/p>\n\n\n\n<p>Understanding&nbsp;a 301 redirect and how to use this&nbsp;doesn\u2019t&nbsp;have to feel&nbsp;technical&nbsp;with&nbsp;this&nbsp;easy-to-reference guide. Stuck?&nbsp;Check out our&nbsp;<a href=\"https:\/\/1grid.co.za\/knowledge\/1-grid-scope-of-support\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Scope of&nbsp;Support<\/strong><\/a>, and&nbsp;then contact our Support Team for&nbsp;clarity and&nbsp;guidance&nbsp;(<a href=\"https:\/\/1grid.co.za\/contact-us\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>https:\/\/1grid.co.za\/contact-us\/<\/strong><\/a>).&nbsp;We&#8217;re&nbsp;ready&nbsp;to see how we can help!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A&nbsp;301 redirect&nbsp;is a permanent instruction that tells browsers and search engines that a page has moved to a new location.&nbsp; When someone visits the old URL, they are automatically redirected to the new one without needing to take any action.&nbsp; In simple terms, a 301 redirect ensures visitors and search&#8230;<\/p>\n","protected":false},"author":21,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"ht-kb-category":[20,24,27],"ht-kb-tag":[1619,821,1566,1077,1150,1620],"class_list":["post-34296","ht_kb","type-ht_kb","status-publish","format-standard","hentry","ht_kb_category-search-engine-optimization","ht_kb_category-website","ht_kb_category-wordpress","ht_kb_tag-301-redirect","ht_kb_tag-redirect","ht_kb_tag-seo","ht_kb_tag-url","ht_kb_tag-wordpress","ht_kb_tag-wordpress-url"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>301 Redirect: What It Is, SEO Impact and When to Use It - 1-grid Knowledge Base<\/title>\n<meta name=\"description\" content=\"Learn what a 301 redirect is, when to use it, and how it affects SEO. 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